What to look for when choosing a Funeral Director

Choosing a funeral director is one of the most important decisions you’ll make during a difficult time. Whether you’re planning a service following the loss of a loved one or considering your own wishes in advance, the right funeral director will provide more than just logistics. They’ll offer reassurance, care, and meaningful support every step of the way.

At SC & BS Cocks Funeral Directors, we understand how personal this decision is. As a long-established, family-run funeral directors serving Gloucester and the surrounding areas, we’re committed to ensuring that every family feels listened to, supported, and respected.

Here’s a guide to what you should look for when choosing a funeral director, to help you feel confident in your decision.

Compassionate, Personal Service

First and foremost, you should feel that the funeral director genuinely cares. Funerals are deeply emotional occasions, and the person guiding you through this process should show kindness, empathy, and a willingness to understand your wishes. They should listen carefully, take the time to answer your questions, and never rush or pressure you into decisions.

A good funeral director sees you as more than a client, they see the individual behind the grief and support you accordingly.

Local Reputation and Experience

Word of mouth remains one of the most reliable ways to find a trustworthy funeral director. Ask friends, relatives, or local community groups for recommendations. Online reviews can also be insightful, offering real experiences from families who’ve been through the same journey.

Funeral directors who have served their local community for decades, like SC & BS Cocks, often bring a depth of knowledge, stability, and trustworthiness that offers peace of mind. Their established relationships with local venues, registrars, florists, and celebrants can make arrangements more seamless.

Transparent Pricing and Clear Communication

Planning a funeral often involves balancing emotion with practicalities. A good funeral director will provide clear, upfront pricing with no hidden costs. You should receive a written estimate and a full explanation of what is included at each stage.

In the UK, funeral directors are legally required to display a Standardised Price List, either on their website or in print, so you can compare prices and services easily. Look for a provider who is open and honest, and who can adapt the funeral arrangements to suit your budget without compromising on dignity.

Flexible Options and Personalisation

Every life is unique, and a good funeral director will offer flexibility to ensure the service reflects your loved one. Whether you want a traditional service, a simple cremation, or a themed celebration of life, they should be able to accommodate your preferences.

Look for a funeral director who can help you with:

• Coffin, casket and urn choices
• Transport options (including horse-drawn carriages or eco-friendly vehicles)
• Personalised orders of service
• Memorial music, readings, and eulogies
• Live streaming or video tributes
• Green or woodland burials

Customisation is not about extravagance, it’s about creating a meaningful tribute that feels authentic.

24/7 Availability and Prompt Support

Death doesn’t follow a timetable. The funeral director you choose should be available 24 hours a day, 7 days a week, to answer calls, collect your loved one, and begin making arrangements. Prompt, calm assistance in those first few hours can make a world of difference.

SC & BS Cocks Funeral Directors offer round-the-clock support, ensuring you are never alone during the early moments of grief.

Facilities and Premises

If you’re able to, visit the funeral director’s premises. The surroundings should feel respectful, welcoming, and clean. You should feel comfortable and reassured during meetings, and any on-site chapels or viewing rooms should reflect a peaceful, private atmosphere.

Don’t hesitate to ask for a tour or to see the facilities available for services, family visits, or wakes.

Professional Standards and Accreditations

Look for funeral directors who are members of recognised professional bodies, such as:

• National Association of Funeral Directors (NAFD)
• National Society of Allied and Independent Funeral Directors (SAIF)

These organisations have strict codes of conduct, ensuring members follow best practices, ongoing training, and high standards of care. Being affiliated is a sign that your chosen funeral director is operating professionally and ethically.

Pre-Paid Funeral Plans

Many funeral directors now offer pre-paid plans, allowing people to arrange and pay for their funeral in advance. This can ease the financial and emotional burden on loved ones later and ensure your wishes are respected.

When considering a funeral director, ask if they offer flexible pre-paid options and whether these plans are protected and regulated.

 

Final Thoughts: Trust Your Instincts

Ultimately, the best funeral director for your family is one you feel comfortable with. Someone who respects your wishes, offers sound guidance, and supports you with genuine compassion. Trust your instincts. If something doesn’t feel right, it’s OK to look elsewhere.

At SC & BS Cocks Funeral Directors, we are here to provide reassurance, professionalism, and personal care at every stage. Whether you’re planning ahead or need immediate support, we’re just a phone call away.

Please don’t hesitate to contact us to talk through your options or to arrange a no-obligation conversation with our experienced and friendly team.